Monday, October 31, 2011

Tents, Animals and New York

I have to thank my coworkers for providing me separately with great stories, both coincidentally relating to tents.

For any outdoor enthusiast, the thought of living in New York is probably one that doesn't come often due to the concrete jungle versus the lush mountainside. Yet, in September, it was no surprise to look up at the rooftops of New York's high rises and find glowing tents peeking through the skyline.

Thomas Stevevenson, an artist in Brooklyn, New York decided to make the most of underutilized rooftop space and create a camp site where you could disconnect from technology and the loud, fast paced life of the city. The space is made to be easy to move from rooftop to rooftop with a quick set up of just two hours.

Looks like the campsite will be traveling to other cities in the next year and will be in our hometown of San Francisco in the Spring! Who's in?? To find out more or sign up, visit the site:

Have to post this spot from Quechua tents, based in the Alpes region of Eastern France that pulls at your heart strings with it's "We all need warmth" tagline. See the spot here:

Quechua - We all need warmth from Hiking on the moon TV on Vimeo.

You can also see the Behind the Scenes of the video here:

Soundtrack created by Paris music house Chut on Vous Ecoute.

Tuesday, October 25, 2011


For those who own iPads, Patagonia has launched their new iPad application "Patagonia Snow"

The application features:
  • Videos of Patagonia Snow ambassadors skiing and snowboarding the most challenging courses
  • Behind the scenes footage of new movie, Solitaire and the 2-year journey into the mountains of the South American high desert
  • Patagonia's suggestions for layering systems in different winter weather conditions
  • In-depth look at product design and athlete testimonials
  • New 2011 Patagonia Shells; ski/snowboarding outerwear
  • Link to to shop
The app can be found for free on the iTunes store. While success has yet to be determined since the app has only been live a couple of days, we can be sure that the application will make the most of the iPad's high resolution graphics to feature their photography. 

Friday, October 21, 2011

We Test On Humans

It seems like The North Face is switching it up with a new campaign this winter.

"We test on humans" features North Face's global team of athletes testing their latest gear on expeditions.

Print ads include CTA to which outlines NF's research, design and development process. The partnership is between the designers in the NF lab and North Face athletes who provide "real-world" feedback through athlete input sessions and gear evaluations.

Check out the video on the landing page that outlines it all:

See the spread in the front inside cover of Backpacker Gear Guide this month:

Currently on the NF Facebook, they are also featuring a teaser they created around their testing in Denali.

Thursday, October 13, 2011

Another barefoot contender

With barefoot running rising in popularity, more sportswear brands are tapping into the minimalist footwear category.

Adidas is the latest contender with the adiPURE Trainer releasing next month in November 2011. But don't put them on and hit the trails quite yet, the trainer puts a twist on the minimalist running shoe and is positioned more for a gym/training setting. It's the "first barefoot training shoe designed specifically for the gym."

The adiPURE Trainer is meant to provide balance and agility while you work out.
Check out Hypebeast's article for the full story

Tuesday, October 11, 2011

Together we are...

It's been a month now since Russell Athletic launched it's advertising campaign designed to demonstrate the power of "team" and you're probably still seeing it on your Saturday college football commercial line up. The "Together We R" TV spots feature real players and tap into the emotion within a team. The campaign is running throughout the college football season.

"This campaign excites us because it reflects the substance and genuine spirit of team sports," said Gary Barfield, executive vice president for Russell Athletic. "College and high school football are the golden standards of that spirit – and the perfect place for our brand.  No celebrities or glitz – just real players and coaches doing what they do best and love most. This philosophy is what the Russell Athletic brand is all about."-PR Newswire

Check out their blog here:

Together We R- Plural

Together We R- Away

Monday, October 10, 2011

Outside Facing In

For those of us who would rather be outside, meet Outside Facing In.

There's more to the outdoors than just its beauty so stay tuned for the latest and greatest news on who's doing what.